Both in Italy and worldwide, Milan is more than just a benchmark for fashion, design and ground-breaking culture.

 

It’s also the main Italian hub for finance, business and industry, attracting investment and new business opportunities and is home to some of the most advanced research centres and prestigious universities.

The capital of Lombardy welcomes numerous professionals from all over the world, with more business travellers than Vienna, Madrid or Berlin, and over 7.7 million annual tourists. The region is the richest in Italy, with a GDP of € 335 billion, accounting for 22% of the country’s GDP as a whole.

Home to the headquarters of a number of prestigious international fashion brands, the Milan Metropolitan area produces 61% of the Italian turnover for design and the fashion industry. One of four global fashion capitals, the luxury retail market accounts for €150m of additional spend.

All of this makes Milan the ideal environment to host two of the most important events on the international calendar, Milan Design Week and Milan Fashion Week.

These are some of the compelling reasons Westfield is coming to Milano.